COVID 19 hit small businesses more than any other industry. Business owners had to adjust and sometimes completely reimagine their products and services, their operations process, deal with inventory issues and more. Marketing was not always the priority in this marathon to survive. As we approach the end of the first quarter of 2021, small businesses are becoming more accustomed to the new reality and now is the time to refocus on the next step – your marketing strategy. In this article we highlight the key components that will boost awareness and drive foot traffic to your business and why Residential Condo Screens Digital Network is the platform to consider.
Geographical Proximity
With several lockdowns and so many restrictions, geographical proximity is more important than ever before. Business owners should focus on reaching out to locals that are more likely to use services located near their home. Whether you own a restaurant, a local pharmacy, a dental office, or a rehab clinic, you have higher chances to drive foot traffic to your store by advertising to the local crowd.
High Visibility
With so many people working remotely and most venues being closed, home became a place where people live, work, and entertain themselves. By promoting your business within their home, you stay at their top of mind and when the time is right and they need your service, you will be their first they call. Don’t forget to highlight that you are in close proximity.
Engagement level
New marketing trends are rising all the time and it’s hard to be on top of all of them, but you can track the major ones and implement them into your plan. One of the new trends is videos. Be it the social media, your website, email blasts or better yet, a VIDEO PLATFORM that will help you engage with your potential clients.
Why advertise on Max TV residential condo screens digital platform?
MaxTV residential condo screens digital platform combines all the above mentioned components of a successful marketing strategy for 2021.
- You can choose the locations near your business and target locals that are more likely to use your service/product.
- Digital screens are installed in highly visible locations within the condominiums: elevators, lobbies, mailrooms, parking levels, and other shared facilities.
- 15 second videos ads are running on the 1/3 part of the screens and are positioned at eye level next to weather updates and condo notices. Through notices condo residents get updated on critical building rules and regulations as well as everyday maintenance schedules. Screens are interactive and messages are updated often which provides high engagement levels and in turn, high ROI.
If you would like to reach affluent condo residents in your area, one of our marketing experts will be happy to give you a free, no obligation consultation.
