The COVID-19 outbreak has shaken up the entire world, including the global economy. Although the situation is overwhelming for businesses of all sizes, small businesses especially need powerful strategies to sustain themselves during these times. In this article we will take you through some powerful marketing techniques that will help you sustain your business during Covid -19 and build the much-needed strategies to maintain the flow of leads.
Let Your Customers Know How Your Brand Can Help Them during COVID-19
If customers are unable to visit your business, you need to figure out a creative and safe way to remain connected and deliver the value your brand promises. Focus to provide comfort to your customers in this troubled time. Highlight your products that can help them during COVID-19. Introduce stress-free delivery methods and implement safe payment modes. You can also offer discounts or coupons to local healthcare professionals or first responders who are working to keep people safe. This way, not only you can connect with people in a positive way, but also deliver the message that your brand is here for them.
Reach Out to Your Customers
Communication is crucial in these uncertain times! Connect with your customers, let them know that your business is still open, that you are taking orders online and by phone, update your delivery times and locations. Utilize virtual channels like social media and email marketing to connect with your loyal customers. Use the latest digital channels like condo digital screens.
Review & Modify Your Marketing Budget
Since public events are not an option anymore, utilize your marketing budget for more profitable channels. For example, instead of placing flyers this Christmas, advertise your services and products on condo digital screens. Condo residential advertising paves the way for creating new marketing opportunities for small and medium businesses. Condo advertising helps creating maximum exposure by channeling the message through digital screens at the high traffic areas of the residential condominiums such as elevators, lobby, parking levels, mailroom, and common areas. This way, you can reach your customers safely and effectively.
Update your message frequently to stay relevant
Provide information about new products or offers, keep up with new regulations and update your clients on how are staying relevant. Let them know you are there for them. If your business is closed, you might be selling products online. If you have to stay closed, you can create content that will help them with day to day challenges. Daily exercises to keep active while working from home, tips for skincare or haircare, investment opportunities, staging tips, mortgage updates, etc. As soon as the situation improves, you will be at their top of mind as an expert in your field and the brand that was present at the hardest of times.
Reflect Empathy through Your Brand Promotion
Besides transparency and honesty, it is crucial for a business to stay connected with their customers on emotional level. At this time when doubts and stress are at their peak, customers get attracted to the brand that offers any kind of emotional connection. Brands and businesses that go out of their way to develop and maintain a deeper understanding with their customers remain fresh in customers’ minds. Let your customers know that your brand values their efforts to remain safe.
In a Nutshell
Everybody is trying to adapt the new lifestyle in this pandemic. Just let your customers know that your brand is here for them and use platforms and channels that are not only safe, but also effective to deliver your message right in your customers’ home. If you want to know how we can help you reach affluent condo residents, contact our team of experts and get an effective strategy to market your business during the pandemic.
