In the wake of COVID-19, many brick and mortar stores have been forced to completely shut down as part of safety, prevention, and social distancing efforts. Many businesses have reported a sharp drop in customer activity as well as revenue. The main reason is the lack of connectivity between the customers and the brands. For example, if you are a small business owner, and you have taken no steps to stay connected with your loyal customers while your brick-and mortar store is shut, how will they remember about your brand? If they are not aware that their favorite brand is delivering services or products even under this pandemic, how are they supposed to order anything from you? The simple solution to overcome this obstacle is to review and realign your advertising budget, and take advantage of marketing channels that are not only easily accessible, but are also effective when it comes to reach your potential customers.

One such marketing channel is condo residential advertising.

What is Condo Residential Advertising?

Condo residential advertising paves the way for maximum exposure by using digital screens in a residential condo. Since people are spending nearly all of their time at their homes, it is a highly intelligent and effective way to deliver your brand’s message. Advertising screens are placed in high traffic areas of the residential condominiums such as elevators, lobbies, parking levels, mailroom, and common areas, to ensure maximum visibility. You can safely reach your potential customers while achieving significant ROI. On condo screens, most people tend to check the notices and updates about renovations, maintenance, fire inspections, safety regulations, weather updates, etc. The advertisements displayed at the screens easily grab people’s attention and deliver the message conveniently.

Here are some advantages of condo advertising:

Captive Audience

Condo residential advertising means maximum visibility of your ad. People spending their time inside their homes during the lockdown tend to pay attention to their condo screens more. Also, condo ads cannot be blocked, and if the right content is used, they guarantee to captive audiences.

Optimization

Residential condominiums are the best way to target and connect with customers belonging to a wide range of age, gender, and interest groups. You can even target the audience in specific locations and customize the message with local promotions and events. It doesn’t matter if you own a small or large business, or what type of products and services you offer, condo advertising is one of the best marketing channels to advertise your brand.

Cost-Effectiveness

For every business, advertising budget and ROI are the key factors to determine which marketing channel would be the most suitable option to advertise the business. Advertising in residential condos not only saves the costs of unfocused advertising, expensive production, and printing costs but also fuels up your advertising campaign by targeting only the specific segment of the audience, promising an enticing ROI.

Whether you are looking to promote your brand or want to connect with maximum customers in a residential condo, we can help you attract new clients and drive more business. Contact us today to take your brand to the next level through digital tactics of the future!