As Ontario entered phase 3 of the reopening plan, businesses are relaunching their operations and
bringing staff back to the workspace. In addition to the safety regulations, updated workforce strategy,
new hygiene rules and following industry specific guidelines, there should be a clear communication
plan in place to inform clients and partners about the business relaunch. Here are some essential
components businesses should include in their communication plan:
1. Updating your information on all platforms such as your website, social media, and Google My
Business Page. Information that should be updated includes…
– Hours of Operations
– New and updated services/products
– New Health and Safety Protocols
– Delivery and pick up options
2. Update your information on local pages and directories to help people find you. Add as many
details as you can.
3. Send an email blast to your current clients informing them that you are back in business and
update them about all your new products and services, price updates, safety precautions, etc.
4. Give your customers a reason to come back.
– Offer a limited time offer to customers that come in a first week.
– Host a reopening event with giveaways
– Offer incentives for bringing a friend
5. Allocate advertising budget to create awareness and bring new clients to your business. One of
the most engaging forms of advertising are condo digital screens that run short video ads in the
elevators, lobbies, mailrooms, parking levels and other amenities, informing condo residents of
all the new local businesses that are open and operating in their area.
If you are interested in promoting the relaunching your business to condo residents in your area, contact
one of our local area specialists for a free expert consultation.
