February 26, 2021

5 Benefits of Video Marketing For Your Business

Nowadays, with digital marketing trending, it has become challenging to think of novel and creative ways to grab your prospect’s attention. With short attention spans and too much information consumed, videos became the fastest and the easiest way to directly interact with the target audience. Video marketing has become an integral part of driving new business and increasing sales. In this article we show 5 benefits of incorporating videos in your marketing strategy:

1. Video is popular

Did you know that YouTube is the second largest search engine? Statistics say that millennials prefer YouTube over traditional television 2-to-1. The number of businesses using video as a marketing tool, overall, has increased from 61% to 86% since 2016. (Based on video marketing survey done by Wyzowl)

2. Easy to digest and share

Consumers are bombarded with too much information and have no time to invest in reading the articles, this is where videos come handy. They grab viewers’ attention instantly and are far more engaging. We can see with the rise of social media apps like Instagram and Tik Tok that short videos are the new hype. It’s easy to share and repurpose for different media channels.

3. Videos simplify complex information and get the point across

Video format enables the presentation of a large amount of information in a concise and engaging way. Furthermore, videos create a personalized and memorable experience for the viewers.

4. Easy and affordable form of marketing

With new technologies available on the market, you can create a simple and engaging video in a short period of time. There are plenty of affordable applications and tools to choose from.

5. Video ads have higher ROI

Google data shows that video ads drive Consideration, Favorability, Purchase Intent, and Sales. 40% of people surveyed say they have been convinced to buy a product or service by watching a brand’s video.

If you would like to incorporate engaging video ads in your marketing strategy, you have come to the right place. At MaxTV Media we specialize in creating concise 15 seconds video ads played on digital screens placed in high traffic locations of residential condo buildings, helping you reach affluent condo residents right at their home. Contact our team of marketing professionals in your area for a free consultation.

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