Advertising through commercials, stickers and banners is becoming too common. People are oftentimes seen ignoring these types of ads, as they are typically not appealing enough to gain customer attention; people relate these types of ads with useless products and services that they will not benefit from. Too much money is spent by businesses on these older techniques, and when we see a low return on investment from these ads, it is clearly a notion that these methods are now out-dated and not as effective as more modern, traceable advertising methods.
The market has experienced significant digitalization of advertising using digital signage. We can now experience highly advanced interactive screens in residential and commercial buildings, event venues, inside public transit vehicles, or even exterior digital screens which are meant to withstand bad weather conditions. This is the new trend in advertising, and is a method that is much more likely to get people’s attention compared to more traditional advertising methods.
Elevator advertising makes sense: elevators are a place where people don’t have any activity other than to look at walls or waste time on phones – typically with no reception. This is a place where you can target your audience in a way that people would automatically be compelled to look at your product or service. By the time they leave the elevator they would probably remember the most evident information they saw inside the elevator. By using an effective channel of communication like elevator advertising properly, businesses can get more return on investment and branding. If you are interested in elevator advertising and want to use it for your business promotions, then you are at the right place. Our experts would love to have a chat with you.